Mini Creatives - Campaign Winner
Back Story… During lockdown, being a mum of three myself, I always found it was lovely to see the kids crafting. As a small token, myself and the kids created 100 mini packs for local kids to collect and create with. Using recycled yarn, as I do, to make something beautiful.
After the year we have all gone through, knowing the joy that kids can bring, and with use of a sustainable fabric, I wanted to tap into this sentiment for my upcoming Christmas packaging. We always send pictures to our closest and it brings joy. How nice would it be to involve the local community and schools, in helping us with our art and putting a smile on our customers faces.
PILOT SCHEME
The brief was for the kids to use our yarn, to create something which would bring joy to people over Christmas. They could use their imaginations, other recycled products to explore their meaning of Christmas.
We made up 16 large boxes of our ‘yarn ends’ and we hand delivered these to 16 local schools. We had over 200 responses. Out of these 200, we shortlisted to the five below. We were completely blown away by the entries and the talent of all the children involved.
Each of the children will receive a gift from The Colourful Edit, and hopefully we will be able to meet in person to have a chat about what inspired them.
However, there must be a winner…
And the winner is… Alfie’s Reindeer.
We love this one so much as it really resonates the magic of Christmas, the carefree spirit and elegance of the animal, the peacefulness of the night and the joy inside colourful homes. We loved the print and pattern choices and the magic this creates.
Well done to Alfie and we will look forward to meeting with you soon! Your artwork will be printed and delivered to all of our customers over the festive period.
FURTHER NEWS…
Not only has the response from our primary schools been incredible, but The Colourful Edit has been approached by Dr Aude Le Guennec, Assistant Professor in Design studies / Design anthropology at Heriot Watt University, School of Textiles and Designs who has showed great interest in our creative campaign;
We are currently collaborating with anthropologists, educators, practitioners and museums professionals on a series of projects where we are exploring ways children interpret their clothes, co-create with adults and how this could inspire the industry for a more sustainable and inclusive society. And every initiative on this approach is really inspirational and informative for our project.
This has prompted an even greater initiative, to run a bi-yearly programme to involve both lower and upper levels of the eduction sector. Heriot Watt University are happy to support and collaborate with The Colourful Edit on this initiative and we will look forward to bringing together our ideas.
To the children (present and future) who have been/will be shortlisted we would be delighted to educate and help them find out and explore further into the world of fashion and sustainability.
So - look out for EASTER campaign kids!
FURTHERMORE…
We are also delighted to announce that as well as the winning postcards, we had such amazing entries (honestly so tricky to choose), we have decided to created a pattern design with some of our favourite entries! Have a look at the sneak peak!
