Back to the mothership…
My accessories will be celebrating their tenth anniversary next year! It's hard to believe how time flies. As a long-time enthusiast of statement accessories, I have a special story behind the collection for those of you who don’t already know. When my child was a toddler, she accidentally pulled down my favourite set of beads. Watching them scatter across the floor sparked an idea: I needed a baby-friendly piece that not only made a statement but also complemented my colour palette and jazzed up a white tee and jeans combo.
What began as a creative project on the kitchen table with a baby and toddler has evolved into significant growth, valuable learnings, and thousands of sales. My work has gained recognition in various magazines, including Trinny’s Elevator Pitch, Top Drawer, as well as at Retail Fairs and Trade Fairs. Prior to launching this collection, my professional background was in advertising, business, styling and photography, but I had never delved into retail and wholesale before.
While I thoroughly enjoy engaging directly with my clients, navigating the wholesale landscape has presented its own unique challenges. For the past few years, I felt I have been more of a passenger in this journey, despite forming incredible connections and expanding my reach. However, I realised that my brand truly flourishes when I can interact with clients personally, sharing my passion and expertise first-hand.
As I look ahead to 2025, I've made the decision to transition back to a more direct-to-consumer model, connecting directly with my audience through pop-up events and my online store. I have already established a wonderful customer base across the UK, and my new focus will be on expanding my colourful community. This shift will allow me the time to explore where my audience gathers and get creative with new product developments for 2025, which I am very excited about!
I hope you can understand my decision, and I look forward to you and I working together to spread The Colourful Edit brand even further!
